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Missouri voters authorized legal mobile and retail sports betting, permitting regulated books to take bets next year.
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The sports betting wagering ballot step gone by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the 8 states surrounding Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.
" Missouri has a few of the finest sports betting fans in the world and they revealed up huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's expert sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose important tax earnings to our surrounding states. Most significantly, the passage of Amendment 2 implies a new, devoted, long-term funding stream for Missouri classrooms."
Missouri sports betting next actions
Voter approval means as much as 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 available licenses are utilized.
DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).
Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot measure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely introduce their particular books.
The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will launch mobile sportsbooks.
The staying 6 licenses are reserved for each of the major professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular supporters of the ballot step.
Along with DraftKings, FanDuel and Caesars, Missouri wagerers must expect other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.
Launch likelihood tiers IF Missouri citizens authorize sports betting:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Very most likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's tally step permits every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments managed by the 6 casino operators are anticipated to open in-person wagering alternatives such as sports betting kiosks and possibly devoted, full-service sportsbooks.
The six sports betting groups can likewise open in-person sportsbooks within or nearby to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.
The language around the tally measure needs the very first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most rewarding time of the sports betting calendar.
Missouri sports betting background
The successful Missouri sports betting campaign comes despite millions in funding opposing the measure from one of the state's biggest sports betting stakeholders.
Caesars spent millions of dollars to beat the step. In a lot of other states that tie online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is at least one license per handled residential or commercial property.
Because situation in Missouri, Caesars would be managed a minimum of three prospective licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open additional internal books or, more commonly, farm out the license to a competitor that pays an accompanying charge in exchange.
FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering handle market share, could potentially have a leg up on their competitors by earning the pair of untethered licenses. It remains to be seen which 2 books will make these slots, however the language around the ballot measure would appear to prefer the two nationwide market leaders.
Polling earlier in the year showed the "yes" vote with a slight lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.
A series of tv and radio ads focused on the profits legal sportsbooks would create for Missouri public education. Opponents, moneyed mainly by Caesars, argued the advocates' ads were misleading and the tens of millions of forecasted dollars raised would have a minimal impact in a state that currently invests billions on education yearly.
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Missouri Sports Betting Ballot Measure Approved By Voters
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